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development of niche market in food tourism (Case study: Rasht city)
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Faezeh Yousefi1   , Nazanin Tabrizi * 1, Faramarz Barimani1 |
| 1- university of mazandaran |
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Abstract: (1949 Views) |
| Objective: The present study was conducted to investigate the opportunities for the development of a niche food tourism market in Rasht. The research method is descriptive-analytical in terms of applied purpose. The statistical population of the study includes all managers, employees and heads of restaurants in Rasht that 384 people were selected as a sample based on the available sampling method. Descriptive statistics (mean and standard deviation) and inferential statistics (structural equation model) with spss and pls software were used to analyze the data. Based on the results of the macro environment, the capabilities of enterprises and the characteristics of the industry were identified as opportunities for the development of a niche market in food tourism in Rasht. The results of structural equations showed that the macro environment (0.724), capabilities of enterprises (0.164) and industry characteristics (0.051) have an effect on the development of a niche food tourism market in Rasht, respectively. |
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| Keywords: Macro environment, corporate capabilities, industry characteristics, food tourism, niche market |
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Full-Text [PDF 1078 kb]
(426 Downloads)
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Type of Study: Research |
Subject:
Special
Received: 2021/09/25 | Accepted: 2022/09/14 | Published: 2023/03/30
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