Today, with the help of new agricultural technologies, efforts are being made to increase the productivity of the crop. To achieve this goal, while using the latest technologies in the world, agricultural lands are being expanded geographically. However, the mere use of new technology, and the uncontrolled development of arable land, does not in itself increase productivity, but rather the manpower employed in those industries, to embrace and use existing technologies. Therefore, this study was conducted with the main purpose of assessing the acceptance factors of the use of new technologies in the agricultural industry, and seeks to answer the fundamental question of "why most farmers continue to cultivate traditionally, and do not welcome modern production methods?». For this purpose, with the help of Daniel Lernerchr('39')s modernization theories and Smelserchr('39')s theories of development, we collected data and conducted two semi-standard interviews and a questionnaire. Qualitative data analysis was performed by structuring technique (slt) and quantitative data was performed by SPSS software. During the research process, interviews were conducted with 60 farmers who were operating in the downstream route of Sattar Khan Ahar Dam. Theoretical sampling continued until the theoretical saturation point was reached. After extracting 4 factors(individual-economic-social and cultural-psychological and motivational)and 13 concepts, the most important factors for accepting the use of new agricultural technologies, in order of priority include: farmerschr('39') ignorance, mental norms, expectations from government officials, cost Expect training classes from experts in extension, monetary and financial capital, industry innovation, individual farmer talent and ability, self-confidence, marketing, education and experience, psychological renewal and a sense of pleasure.